The biggest mental block people have about creating video content whether for their website or the video blog is that it is tough to generate content. Contrary to popular belief video content generation does not take long time if you have the right approach. As with other tasks, when creating video content the goal should be clearly defined and the approach should be systematic. Here are the full details on how to create a high quality video in under an hour.
Equipment needed for publishing a online video
30 minute process for generating video content and post.
- Identify the topic - 10 minutes
The first step in identifying the topic is to do keyword research. For keyword research the most popular tool is the Google Adwords Keyword Tool. Look for keywords relating to your business which have some search volumes. Any keyword that has more than 100 searches is good keyword to focus on. Once you have identified the keyword identify the topic of the video. For topic ideas you can always refer to my post here. Make the content outline for the video. Try to keep the video between 2-3 minutes as you start to loose attention of the viewer after that. - Rehearsal - 5 minutes
Rehearse the video. Ensure that the content is short, crisp and to the point. It is best to have two or three main points that you discuss on the video and then move on. - Record the video - 5 minutes
Record the video using the equipment mentioned above. If you do make an error while speaking ensure that you re-record the same part immediately than shooting another video as we will make the edits in post-production. The goal is to record the video in one shot and later edit to make the video look good. - Post-production - 10 minutes
Use a video editing tool like Camtasia Studio to edit the video and add your own branding. If you have a branded intro that is great otherwise you can easily add a water mark. If you do not have Camtasia Studio and do not want to invest in it you can always use Microsoft Movie Maker. Though Movie Maker has its limitations it does a decent job and you can look for some addins which allow you to add some bling to your videos. When you are ready with your video either host it on YouTube or Vimeo. If you have the budget, you can use a video hosting service like wistia which allows you more control and add personal branding to your videos for a price. If you have created a transcript for the share it in the description of the video. - Create a post and share it on social media - 10 minutes
Finally create a post on your blog and add the video to it. After publishing the post share it on Social media by adding scheduled updates.
As you can see if you have a plan all it takes is 40 minutes to create and post a video online. Therefore no more excuses and add video marketing to your online marketing strategies.
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