One of the complaint customers come up with for not creating video content is that they do not have any ideas around which video content can be generated. Therefore I decided to share a post about ideas for content of video updates that you might post on your blog or your YouTube channel.
Ideas for creating videos for your business
1. Educate customers and potential customers about your business or service
This a no brainier actually. Create videos about the products or services that you offer. You can create videos by using Microsoft Powerpoint. Though I'm not a huge fan of creating videos of image slideshow but if you do not have the skills to create video content creating slideshows is an option you can use to ensure that the costs of generating video content is not too high. I would highly recommend using a tool like Animoto (they have a free plan which is good for starters) which you can use to create some excellent looking videos. Ensure that the video content is professional looking and interesting.
2. Answer Questions
I have not come across a business whose customers do not have any questions and usually the customers are searching for the answers to their questions. Providing the answers to the questions to the customers in a video post or by uploading a video to the video sharing website like YouTube helps you build engaging content and also says a lot about your business. Google Webmasters Channel on YouTube provides answers to questions about Google Search posed by Online Marketing Professionals (who are the customers of Google Search) and one such video is provided below.
3. Do a product review
Study you customer base to understand a product or service they are likely to use and review it. Highlight the benefits and features of the product and also if possible, compare it to its competitors. The video below does a great job of reviewing Samsung TV.4. Provide information and industry research
To market your product and build a brand posting videso about case studies of related products or services helps a lot. These days providing industry details and product or service popularity amongst consumers take an infographic and use MS PowerPoint to create a compelling video like the one below.5. Tell a story
Businesses that know how to tell a story usually have a cutting edge over its competitors. Video content can tell a story and some businesses do a great job of telling stories like the 4 businesses mashable has mentioned in a post. The reason stories in content shared is favorable is because such content connects with the user on an emotional level which all businesses strive for. Check out the video below which helped Malaysian Airlines to bring a project back on track when they decided to share their story by generating video content.6. Counter false propaganda and debunk myths
At times false information gets propagated about a business or a product. Video content is the best way to counter false propaganda and debunk myths since video interaction is perceived as personal communication when compared to other forms communication like blog posts or news releases.Showcase your business and take viewers behind the scenes
Videos showing how businesses work is a great way of introducing a business on a personal level to the customers. Once customers see people who make the company working hard to satisfy them research has shown that the customers start relating to the business better and that is one of the goals of the marketing. For if a business is interacting with a customer at the personal level then in very rare circumstances customers turn their back on the business. See the video of behind the scenes of making of the the last Batman movie "The Dark Knight Rises" and you will see that you start relating not only to the actors but to others as well whom you never see on the screen!I'm sure there are other ideas that can be used to create engaging video content around your business or service. If you have any ideas I would love to hear about them. In the future I will be sharing more video content ideas as and when they come to mind.
